The accounting term for the money a business should get from its customers as a consequence of sales of products or services is "accounts receivable," or "A/R." It is the sum of money for which you have issued invoices but have not yet been paid. When an invoice is paid, your accounts receivable are reduced and your cash account are credited.
The most accurate measure of your company's revenue and a crucial factor in assessing profitability is the amount of accounts receivable. Since it represents money entering the organization, it is viewed as an asset.
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